In this year’s World Series, baseball gets a golden opportunity to reignite its status as America’s pastime on a national level, welcoming international eyes too. Commissioner Rob Manfred finds himself in a marketing utopia as the Los Angeles Dodgers and New York Yankees, two legendary teams from the most watched cities in the U.S., face off in the championship. With stars like Shohei Ohtani and Aaron Judge, the stage is set to captivate fans far and wide, a continuation of historic Yankee-Dodger battles of the past.
Major League Baseball is making moves to promote its players more vigorously, recognizing the importance of engaging fans both domestically and internationally. Campaigns feature stars like Judge and Ohtani under creative taglines and span platforms from social media to billboards. Recognizing the significance of global outreach, MLB leverages its massive popularity in Japan, where an earlier postseason game broke viewership records.
Domestically, they aim to broaden the World Series’ appeal beyond New York and L.A., with promotions scattered across the country and vibrant social media strategies wooing younger fans. Collaborations with artists and strategic media placements strengthen MLB’s foothold in new market demographics, as seen in the median age of ticket buyers dropping and TV viewership in the 18 to 34 demographic rising significantly.
The meeting of Dodgers and Yankees also marks a sponsorship revenue boon, likened to a meeting of the Dallas Cowboys and Golden State Warriors in terms of stakes. With social-media buzz expected to amplify the reach of the series, Manfred sees the event as a pinnacle of baseball’s growing popularity and a stepping-stone toward keeping the sport vibrant and relevant year-round.
As MLB eyes future national streaming deals, the focus remains on sustaining this rich vein of form. By crafting year-round stories and engaging content, the league aims to maintain its presence and allure long after the World Series concludes.
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