Family-Driven Entrepreneur Breaks Ground in Children’s Golf Equipment
In Mason City, Iowa, an unassuming garage has become the epicenter of a booming business. Tyler Johnson, a former collegiate golfer, now a software salesman, transformed a personal dilemma into a thriving company called Charlie Golf Co. His journey began when he wanted to take his toddler, Charlie, to the driving range but couldn’t find a suitable golf bag for kids. So, he designed a high-quality, 21.5-inch waxed canvas and leather bag tailored for 2- to 5-year-olds.
Launching his product, Johnson found himself overwhelmed when the first batch of 150 bags sold out within 28 minutes. This immediate demand indicated a market niche driven by family bonding—a theme central to Johnson’s story.
Charlie Golf Co. has since seen exponential growth, shipping thousands of bags within a year. Jolene, Tyler’s wife, has been a steadfast supporter as they navigate the business’s success. Johnson’s dedication extends to making handwritten notes for each shipment, underscoring the personal touch that defines his brand.
Recently, the company gained national attention, with PGA Tour players choosing Charlie Golf bags for their children at high-profile events like the Masters Par 3 contest. Johnson’s business acumen, supported by advice from friends and a strong social media presence, has turned a garage startup into a contender in the $15 billion golf equipment industry.
Despite the challenges of balancing a day job, a growing business, and family life, Johnson remains committed. His vision for Charlie Golf includes maintaining affordability, as evidenced by the $88 price point inspired by family tradition.
As the first significant holiday season approaches, Johnson faces the pivotal decision of whether to commit to Charlie Golf full-time. His success story is rooted in the simple yet powerful connection between a father and son, illustrating how genuine family bonds can revolutionize an industry.
